A few months ago Sara Blakely, the genius behind Spanx®, introduced a compression undershirt for men and now the male shapewear category is taking off. This is big news for gender equality.
Men can buy the Abs Thermal Tank with a band of rubberflex to hold in their gut or the Extreme Collection Enhancer String. Who doesn’t need a little extra support? There’s the Priape Tummy Belt that promises to retain “moist warmth and body heat, so you shed excess water around your middle.” Mmmm, sounds lovely. And no collection would be complete without the ultimate one piece body trimmer for all over control.
What does any of this have to do with equality for the sexes? It’s brilliant really. Men might not walk in our shoes but give them a day in shapewear and how can they not sympathize with the movement? Just imagine if the Paycheck Fairness Act ever actually gets to the Senate floor. While Mr. Senator’s saying, “Promotes lawsuits, blah, blah, blah, exposes corporations,” he starts thinking, “Oh my God my ribs are getting crushed. It’s hot in here. Let’s pass this bill.”
Or think of the CEO, so excited he can fit back into his favorite tailored shirt, he gives you a raise. And how can Hollywood executives possibly continue to promote such unhealthy and unattainable beauty standards when they are reduced to wondering if what they squished in is now popping out in all the wrong spots.
So we think shapewear for men could revolutionize life as we know it. Welcome to the real world boys. It sucks (you in).
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