Rethinking Possible | Hello Ladies

Rethinking Possible

November 23, 2010
By

Hey AT&T ad men, why don’t you rethink possible?

First, you brought us the very unremarkable ad imagining a future U.S. president – and he was another white male. Now you bring us the paper doll ad about a man travelling on business who stays in touch with his family while on the road.

The ad touches my heart – I know how it feels to be thousands of miles away from home on business. But on another level I don’t relate – I am a woman and so is half the U.S. workforce. I have purchasing power. So I think it’s time you rethink what’s possible in your marketing campaigns.

Couldn’t at least have the ad spots show a woman business traveler? I think it’s possible.

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