How Your Christmas List Can Support Women

Gucci pump

Support companies that promote women. Buy me these shoes from DSW.

It’s the most stressful wonderful stressful time of the year. Most of us have crazy to-do lists this month and some of our regular activities fall off of our radar (remember exercise and sleep?). Luckily, even as we scramble to cross off every item on our to-do list, we can still be mindful of supporting women and girls.

Miss Representation has just released a video compilation of the worst ads of 2012 as far as gender stereotypes and hypersexualization of girls and women. We can send these companies a message this Christmas by not shopping in their stores or buying their products.

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Instead of companies that objectify women try to shop with companies that promote them. 2020 Women on Boards, a campaign dedicated to increasing the percentage of women on corporate boards, publishes a gender diversity directory that quantifies companies by the percentage of women on their boards. Companies are ranked based on the percentage of women on the board. W, or Winning, companies have 20 percent or more women on the board. V, or Very Close, companies have 19 percent women on the board. T, or Token, companies have only one woman on the board. And Z, or Zero, companies have no women on the board. Click here to access the directory. Or just buy shoes for all the people on your gift list (size 9, fyi); DSW is a W company. Fifty  percent of the shoe retailers independent directors are women.

And finally, check out our list of gift ideas made by women for women. Happy shopping!

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